APP & BRAND DESIGN
Utilizing my background in graphic design, I created the brand elements and app design based on the persona generated by our market research. Since our product aimed to serve college students triggered by social anxiety, I opted for calming cool-toned colors, a modern san-serif font, and rounded edges and icons. I designed the interface to be minimal and easy-to-navigate for the tech-savvy and on-the-go nature of our audience.
ORGANIC AND PAID MARKETING
The marketing plan aims to penetrate users through the channels they use in their daily life and integrate credibility through endorsements they already trust. Organically, the brand with utilize social media and create value with a combination of promotional and educational content. This will provide content strategy that poses the brand as a knowledgeable expert in the field. Alongside traditional paid marketing efforts through Google and Facebook Ads, the company will utilize partnerships with micro and macro fitness influencers as well as showcases at college events to fully saturate itself in the consumers online and in-person activities.
Finally, in order to extend traction beyond the initial rush of early adopters, the company will utilize influencer testimonials and reviews to position itself as a trusted and credible platform, backed by the people our consumers already aspire to be.